Monday, May 17, 2010

DEVO Gets Ready With Something For Everybody

Interesting news from in theat the Akron, Ohio funsters will release their first studio album in 20 years on June 14th (UK) and June 15th (US). Entitled Something For Everybody, the album includes the songs Fresh and Don't Shoot (I'm Alive).

The boys have opted for blue energy domes instead of red, but they are drawing the line at eating Frankenberry,

"Thirty years ago, people said that we were cynical, that we had a bad attitude," says Devo's Mark Mothersbaugh. "But now, when you ask people if de-evolution is real, they understand that there was something to what we were saying. It’s not the kind of thing you want to see proven right, but it does make it easier to talk about."

More than three decades after the release of their visionary debut, Q: Are We Not Men? A: We Are Devo, and a full 20 years since their last studio album, Devo is back with the aptly titled Something for Everybody.

The highly anticipated album (which was launched with a memorable performance in Vancouver at the Winter Olympics) features the band's classic line-up - Mark and Bob Mothersbaugh, Gerald and Bob Casale—joined by drummer Josh Freese (Nine Inch Nails, Guns n' Roses).

Produced by Greg Kurstin (The Bird & The Bee), the album also includes contributions from John Hill and Santi White (better known as rising hip-hop star Santigold), John King of the Dust Brothers, and the Teddybears.

Though the 12 songs on Something for Everybody are built on Devo's signature mechanized swing, the recording and presentation of the album saw the band experimenting with an entirely new approach. Greg Scholl was brought in to serve as COO for Devo, Inc., and - working with the advertising agency Mother LA - conducted a series of studies through the site to help the band with its creative decisions, from color selection to song mixes.

Gerald Casale adds that Devo really was looking at today’s world when writing the new songs. “The tautology of a line like ‘What we do is what we do' is taken straight from hip-hop,” he says. “And words like 'bro’ and 'dude'—we're surrounded by it all the time, 20-year-olds don’t even see any irony in it anymore.”

A Devo for our times. A band that evolves, even as the world around them confirms the decay they have long suspected. With Something for Everybody, Devo has gained from experience, honed its attack, and stands ready to sound the alarm for another generation.

“As angry young men who have been validated, we have the possibility to do something that resonates like it did back in the early days,” says Mark Mothersbaugh. “It’s the same car, just now with air bags, power brakes, and steering.”

“We're inspired by reality,” says Gerald Casale, “because the world is so ridiculous and stupid. DE-EVOLUTION IS REAL.”

Duty Now!

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